Creative Stretegist - Barcelona, Spain

About this job

]]> We are looking for a Performance Creative Strategist to own the full creative production cycle for paid and organic channels. This is a hands-on production role at the intersection of creative execution and performance data. You will produce video and static assets, run trend research, read ad-level reporting, and iterate weekly based on what the data shows.

This is not a brand or campaign role. It is a direct-response creative role built around volume, testing, and measurable results.

Responsibilities

• Creating hook-driven video and static creative for paid advertising across Meta, TikTok, and Google (Display, Demand Gen, YouTube), built to platform specs and safe zones.
• Producing short-form content for organic social: Reels, Stories, TikToks, and YouTube Shorts.
• Designing static and motion graphics aligned with brand identity, adapting each concept across all required aspect ratios (9:16, 4:5, 1:1, 1.91:1).
• Producing creative for offline touchpoints: retail stores, hotels, events, trade shows, and presentations, with print-ready output.
• Editing raw creator and UGC footage into performance creative, and briefing creators on hooks and deliverables.
• Owning sound design and burned-in captions for video, built for both sound-on and sound-off viewing.
• Running weekly trend and competitor research (TikTok Creative Center, Meta Ad Library, competitor libraries) and translating findings into testable ad angles.
• Producing multiple variations per concept for structured A/B testing, isolating one variable at a time.
• Working from performance data (hook rate, hold rate, CTR, CPA, ROAS) to form hypotheses for the next creative round.
• Using AI tools where they add value: background extension, upscaling, concept boards, variation generation, auto-captioning, voiceover, roto assistance.
• Localizing master creatives across European markets, with versioned project files and a naming convention that maps assets back to ad platform reporting.
• Maintaining the shared asset library, master project files, and reusable templates.

What We Value

• 3+ years producing performance creative for paid social, in-house or at an agency. Agency brand and campaign work alone is not the same as direct response.
• Proficiency in Adobe: Premiere, After Effects, Photoshop, Illustrator, InDesign. Figma, 3D, or Cinema 4D are a plus.
• Strong short-form editing: pacing, pattern interrupts, text choreography, retention through the first 3 seconds.
• Fluency in AI production tools: video generation (Higgsfield, Veo), static generation (Magnific, Flux), upscaling, generative fill, auto-captioning, voiceover. Judgement on when not to use generative output, particularly for product imagery.
• Working knowledge of Meta, TikTok, and Google Ads creative specs, safe zones, and aspect ratios, applied without needing to be told each time.
• Comfort reading ad-level reporting and creative analytics (Motion or similar). Understands hook rate, thumbstop ratio, hold rate, CTR, CPA, ROAS, and can form a hypothesis from a test result.
• Proven output at volume: comfortable shipping multiple variations per concept weekly, not one hero asset per quarter.
• Trend research as a habit: TikTok Creative Center, Meta Ad Library, competitor libraries, translated into testable angles rather than copied formats.
• Print and large format production for offline touchpoints: bleed, CMYK, retail and event collateral.
• Solid portfolio of short-form performance video and static ads, ideally with results attached, including one concept adapted across ratios and platforms.
• Detachment from their own work. Comfortable being proven wrong by the data twice a week.
• Systems thinking: naming conventions, master project files, reusable templates, organised asset library.
• High level of English. Other European languages are a plus.
• Proactive, resourceful, and autonomous, with a strong ability to learn new tools quickly.

What We Offer

• Immediate start in a purpose-driven, multidisciplinary team.
• Projects with soul, impact, and real creativity.
• Full-time position with a hybrid work model.
• Professional development plan and continuous training.